Most consumers fall into one of two categories: 1). Their purchasing decisions are based on what the mass public purchases. 2). Their purchasing decisions are based on which celebrity endorses it.
That’s very sad, right? Yep! Indeed. In high school, every kid owned a pair (or two, three, four, five.....) of Jordans (NKE). Why? Well, it had nothing to do with quality, but everything to do with branding. To own a pair of Jordans meant you were cool, even if it was just on the outside.
I always felt bad for those kids; my peers, and also myself for succumbing to such atrocious popularism. I started TUB in 2008 to be the flagship retailer for my two brands at the time, but also to be the anti-mass produced, anti-pop wear apparel and retail brand. And I’ll keep it that way as long as I’m in charge.
Romane Orlando Robb (MBA (c) Corporate Innovation and Entrepreneurship, MA (c) Project Management) is the Founder, Chairman, and CEO of Robb Corporation; a global thinking investment holding firm with subsidiaries in, but not limited to; media and entertainment, food and beverage, private equity, venture capital and wealth management, sports marketing and management, government contracting, technology, real estate, telecommunications, cyber security, fashion, and retail, and logistics and shipping. He's also a filmmaker, full-stack software engineer and developer (Java, React, .Net, SQL, Azure, Amazon Web Services, JavaScript, Material UI, Bootstrap, and GitHub Actions), music executive, management consultant, marketing executive, blogger, media personality, sports agent, fashion designer, and published author.
